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Illinois Main StreetAbout Us

Alton Main Street's mission is to engage our community
in the continued renewal of our historic downtown district
and Mississippi River heritage by cultivating an
attractive center of economic and social activity.



Since 1996, Alton Main Street (formerly known as Alton Marketplace) has been a part of the Illinois Main Street program, which is a community-based approach used successfully all over the nation to maximize downtown revitalization efforts. 

Our committees work to carry out our mission in the following ways:

ORGANIZATION – implements our strategic plan and builds community awareness of the Main Street brand, its resources and accomplishments.  They strengthen alliances, create partnerships, develop resources, and build consensus.

- Annual Engagement Reaches More than 50,000 Stakeholders.

- Development Projects that Benefit the District

- Generate Interest in Downtown through Social Media

- Collaborate w/ North and Upper Alton Business Districts

- Assists area businesses with commercial recycling options

- Generate Positive Media Coverage About our Community

- Promote Community Involvement

- Stay Up-to-Date with State and National Main Street


ECONOMIC GARDENING –enhances the business environment with open lines of communication with civic leaders and organizations, training events to sharpen the competitive acumen of downtown merchants, pooling public and private resources to make the district attractive to business owners and investors alike.

-  "What's Up Downtown" Quarterly Information Exchanges

-  Support Business Recruitment & Retention

-  Develop Networking Opportunities

-  Develop Marketing and Business Development initiatives

-  Facilitate Business Education and Training

-  Plan and execute Market Research

-  Develop and Support Economic Development strategies

-  Develop New Business Incentive Packages

-  Track Available Inventory of Real Estate & Space for Lease

-  Develop Place Making Opportunities


DESIGN – creates an attractive destination for visitors and locals alike. We create an inviting atmosphere with cohesive streetscape and place-making strategies, which encourage a clear historic preservation ethic. Good Downtown design principles improve the quality of life for all stakeholders.

-  Alton Farmers’ & Artisans’ Market administration

-  Spring & Fall Litter Clean-Ups

-  Streetscape Planting Projects

-  Wayfinding Signage & Bridge West Enhancement Project

-  Pocket Park next door to Jacoby Arts Center


PROMOTIONS – makes life interesting and exciting by forging a positive and distinctive identity for the district .  Through a variety of special events, retail promotions, and affirmative messaging campaigns they attract locals and tourists to the charm of downtown Alton’s historic shopping and entertainment district.

- Small Town Big World Cultural Celebration

- All-Wheels Drive-In Car Show

- Mississippi Earthtones Festival

- Taste of Downtown Alton at Argosy Casino

- Tree Lighting at Lincoln-Douglas Square

- Green Gift Bazaar

- Retail promotions such as Small Business Saturday


TEAM BUILDING – develops stakeholders into community leaders.  Leveraging AMS’s vast community network of resources, we nurture these assets into the next generation of committed champions positioned to shape strategy and drive growth in downtown and all of Alton.

- Build Volunteer Support Teams for all events

- Engage the Community in Collaboration with AMS

- Engage Partners with Ideas for Participation

- Coordinate Partnership Drive Activities

- Plan and Execute Annual Meeting

Call 618-463-1016 or E-mail info@altonmainstreet.org for more information